Quantcast Publisher integration gives Webtrends customers free access to detailed demographic data about audiences across their site, including gender, age, ethnicity, household income range, kids in household status, affinity to other sites frequented, and more.
Publishers and marketers can:
- Evaluate visitor profiles in relation to existing Webtrends insight, adding a new layer of value to their analytics.
- Understand the demographics of audiences and segments based on high-value events and content categories, and use this information to package and market inventory to the right advertisers and customers at higher CPMs and conversion rates.
- Tailor sites to audiences based on how they responded to previous offers or where they dropped off the conversion funnel.
